Many people sell the way they would like to be sold, regardless of the prospect’s personality type. Unfortunately, this approach can lead to missed opportunities for new business.
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It’s fair to say that 2020 has presented some of the company’s biggest challenges, but it’s also come with some of the greatest rewards. Through perseverance and having a long-term strategic growth plan, Southwestern Coaching has hit an important milestone. As of April 2020, the company has earned $100 million in revenue and has positively impacted the lives of over 15,000 people.
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In the past several weeks, the direct sales industry has been turned on its head. The COVID-19 pandemic has brought unprecedented challenges that have forced sales businesses to adapt, evaluate, and get creative in reaching consumers—almost exclusively through a digital medium.
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As a new year begins, it’s a time for reflection and regrouping. A time for gathering teams together to set sights on the upcoming year and the goals that accompany it. At Southwestern Family of Companies, we and our companies pride ourselves in being intentional and planning the year to make way for success.
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