Ron Alford, Professional Sales and Leadership Coach, Keynote Speaker, and Senior Partner with Southwestern Consulting, covers the principles and parables in his newly revised edition of “Redefining Possible,” and talks about finding the joy in having his soul crushed, collecting “Ron’s Rambles,” the importance of putting on blinders, truths vs. lies, diving into the data, but going with the gut, and why his pals call him “Switzerland.”
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