Watch here or read below: Congratulations on continuing to the five steps. You’re a student of the game and one of the few people who really want to know how to improve. Here are five steps of world-class customer experience: 1: Be a Customer A good place to start is to be a customer of the things we sell. Ask yourself if you personally use the products your team is promoting and selling. If not, start there. BE a customer. 2: Watch What the Best Do Pay attention. Read case studies. I look at some of the largest and best companies in the world, such as Zappos, Apple, Tesla, and Google. What are they doing to overdeliver? 3: Get Feedback Talk to your customers. Create a customer review panel. No matter what your position is within the company, create a committee and ask your closest customers to give feedback. What did they like about what you did? What did they not like? How did you overdeliver? How did you underdeliver? 4: Find Ways to Overdeliver How can we overdeliver and exceed our customers’ expectations this year? What are the little things we can do to […]
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