Many exciting things have been happening at Southwestern Family of Companies. As you may have read in our previous editions, we rebranded our logo and modernized our website to reflect our brand’s mission and direction. As part of that direction, we’ve worked to also update the inside of our building to showcase our new branding/look and feel.
As you enter the building and walk through, you will step across new Southwestern entrance mats that lead you to our updated front desk, re-designed in our brand colors and adorned with the Southwestern Family of Companies logo stretched across the front to greet our visitors and employees.
Walking further into our Atrium, you will be welcomed with new paint colors that coincide with our brand and new bench tops in our vibrant Southwestern orange. This leads you to our dining area that holds new orange chairs and textured grey table tops that our employees and guests use to network and fellowship together.
As you continue into the Atrium, you will find a newly painted and designed display case that showcases our rich history and all 19 of our companies and 11 business units, giving each company a unique voice and presence to all who walk through.
This building has an interesting history. Southwestern was located where the Cool Springs Galleria now sits in Franklin, TN. Alongside the old building was a large blue water tower that said “Southwestern”. Back in 1982, a call came in from a developer who wanted to put the mall exactly where our building was. So, in search of a new home, we bought the two buildings now known as the Southwestern Family of Companies and built the Atrium to connect the two. At that time, the road was a dirt path named Atrium Way because of the Atrium addition that we constructed.
In the 80s, the building that we now call home was featured in architecture magazines and considered one of the architectural highlights of the time. We continue to create history within these walls and beyond with our rich purpose and vision to invest in building people, inspire individuals to achieve their goals in life, and positively impact the world.