To better represent our company’s remarkable 164-year legacy and unite all of our growing member companies, we launched a new brand for Southwestern Family of Companies earlier this year.

We believe that our new corporate website, alongside our new logo, encapsulates the great energy that will propel our family of companies into the next chapter of growth and expansion.

Additionally, we now have a succinct, aspirational mission statement that encompasses all family member companies. The mission statement serves to capture and reflect our company values as well as guide company-wide actions moving forward.

Our new brand is electric, and we are officially visible from Briley Parkway thanks to the new sign that now adorns our building. Watch the video below to see the new sign installation.

You may notice a few other changes around the building as we continue with the re-branding vision and overall updates, which will be featured in the coming months. We hope you share our excitement for our new logo and Southwestern Family of Companies’ vision as a purpose-driven, principle-guided family of companies.