The most common question Southwestern Advantage sales leaders heard from alumni in the spring of 2020 was, “Are you going to have a summer??” The question made sense as the world worked to respond to the Covid-19 pandemic.
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In the past several weeks, the direct sales industry has been turned on its head. The COVID-19 pandemic has brought unprecedented challenges that have forced sales businesses to adapt, evaluate, and get creative in reaching consumers—almost exclusively through a digital medium.
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