Denise Lee Yohn explains why you’re ALWAYS representing not one but two brands and the importance of having an integrated approach.
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Marketing, PR, and comms expert Kim Rozdeba shares insights from his book, Branding Queens, including what exactly a brand IS, the 5 C’s of branding, the paradox of expectation, the Oprah test, and why having your own personal brand might be a trap.
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Bestselling author, speaker, and StoryBrand CEO Donald Miller breaks down the Storybrand framework, the biggest mistake marketers make, & more!
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Jim Steeg, former Executive Vice President and Chief Operating Officer of the San Diego Chargers talks Super Bowl branding, halftime performers, and more!
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