Stephen Shortt, head of Successful Succession, former global chair of the Global Student Entrepreneur Awards, and a coach for accelerator companies scaling up their businesses, shares why business succession is a hero’s journey and the analogue between Star Wars and the entrepreneurial world, plus a business succession lesson from Apple, the story of launching his first business at 9 years old, the karma of marketing, the 4 things that can happen to a company during generation turnover (stop, sell, survive, or scale), how to avoid being at your parent’s throats, and why legacy isn’t just what you’re leaving FOR your kids, it’s also what you’re leaving IN them.

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