In this bonus episode of The Action Catalyst, PR expert and founder of eReleases, Mickie Kennedy, reveals why press releases aren’t just for large corporations—they’re a powerful tool for businesses of all sizes.
Mickie shares his proven strategies for creating press releases that capture maximum attention, how to handle communication during damage-control situations, and why even local press coverage can deliver big wins for your brand. He also explains his unique “3% rule”, showing how small, consistent efforts can make an outsized impact.
What you’ll learn:
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Why press releases matter for every business
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How to craft a release that gets noticed
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Practical steps for handling PR crises
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The surprising power of local media
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Mickie’s “3% rule” for long-term success
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