Hall of Fame speaker, bestselling author, and human behavior expert Connie Podesta joins The Action Catalyst to reframe how we think about influence and persuasion. She explains why everything is sales, breaks down the key differences between relaters and bottom-liners, and reveals how understanding these styles can transform communication.
Podesta also challenges a common resistance in selling, why people avoid discomfort, and argues that the responsibility for that discomfort should fall on the person doing the selling. The result: more trust, clearer conversations, and better outcomes for everyone involved.
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