In this episode of The Action Catalyst, Dave Mortensen, President and Co-Founder of Self-Esteem Brands / Purpose Brands, shares the story of his improbable meeting with his business partner of over 30 years. He dives into why 80–90% of any great idea isn’t about the idea itself, the secret to building truly great partnerships, and the 4 Ps of executing a business successfully.
Dave also explores the balance between doing and leading, advancement versus perfection, noise versus value, and how to identify passion and talent. With candid insights, he explains why the fitness industry can feel like a McDonald’s ball pit and offers guidance on how to “live in the grey” while navigating business and life.
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