In this remastered episode of The Action Catalyst, Scott Stratten, Creator and President of UNMarketing Inc., explores how context determines the right sales approach and why marketing must be treated as an always-on function, not a one-time campaign. Scott shares a defining lesson learned from his wife’s business that reshaped his perspective on customer relationships and long-term trust.
The conversation also dives into the evolving role of social media and artificial intelligence, unpacking both the fear surrounding new technology and the opportunities it presents for leaders who stay adaptable and human-centered. This episode offers practical insights for sales professionals, marketers, and business leaders navigating a rapidly changing digital landscape.
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