Jim Steeg, former Executive Vice President and Chief Operating Officer of the San Diego Chargers (from 2004 to 2010) and leader of the NFL’s Special Events Department (1979–2004) is known as the man who branded the Super Bowl, as under his leadership, the Super Bowl expanded from a simple championship football game into a week-long extravaganza. Learn about the thing that got Michael Jackson to agree to the halftime show, getting Diana Ross, Paul McCartney, why the calendar placement of the Super Bowl makes a huge difference for ticket sales, and the bright idea to wire bathrooms for sound.
Find The Action Catalyst:
https://the-action-catalyst.captivate.fm/listen
Subscribe to our RSS feed at:
https://feeds.captivate.fm/the-action-catalyst/
Sign up to receive free email updates when new episodes are available by submitting your email address at:
https://podmailer.com/podcast/the-action-catalyst
Follow The Action Catalyst at:
Facebook – @actioncatalystpodcast
Instagram – @actioncatalystpodcast
Twitter – @catalyst_action
LinkedIn – LinkedIn.com/company/actioncatalystpodcast
YouTube – YouTube.com/@TheActionCatalyst
TikTok – @theactioncatalyst
