Dustin Hillis

Dustin Hillis

CEO of The Southwestern Family of Companies, Co-founder of Southwestern Consulting, Head of Southwestern Coaching


Meet Dustin Hillis

As Chief Executive Officer, Dustin Hillis is leading the vision and strategy to make Southwestern Family of Companies the most impactful privately-owned company worldwide. Southwestern Family of Companies was founded in 1855 and is currently the longest standing direct sales business in America and is ranked as one of the largest companies in Nashville Tennessee by the Nashville Business Journal.

In the first 3 years of Hillis taking on the role of CEO, he led the company through many company changes that resulted in an improved cash position by more than $30 million – from a deficit to a profit. Changes include the addition of several businesses including Southwestern Legacy Insurance Group – which Hillis leads as President.

In addition to being CEO of Southwestern Family of Companies, Hillis is a Co-Founder of Southwestern Consulting, a sales and leadership coaching, keynote speaking and training firm that helps clients around the world drive performance through the use of time-tested principles and proven methodologies. In 2021, Hillis was included among the top 50 consulting firm CEOs by The Consulting Report.

He remains the President of Southwestern Coaching. With more than 130 fully dedicated Southwestern Consulting Certified Coaches operating in seven countries, the business has helped over 18,000 one-on-one coaching clients grow their incomes by more than 40 percent on average.

As a junior at the University of Tennessee, Hillis broke the more than 160-year-old, all-time sales record for Southwestern Advantage, making a profit of more than $100,000 in 14 weeks.

Hillis is the co-author of Navigate 2.0: Selling the Way People Like to Buy, and the co-creator of the sales training curriculum Top Producer’s Edge, Manager’s Edge and Executive Edge. His latest co-authored book Redefining Possible was released in January 2021 and is an Amazon best-seller.

Dustin Hillis has traveled the world to deliver keynote speeches. He has been a regular guest teacher covering the Cycle of the Sale for business students at Vanderbilt University.

In 2019, he was named to Nashville Business Journal’s 40 Under 40 list. Hillis is a host of The Action Catalyst podcast (which was ranked as a top 7 podcast for business and life by Inc Magazine) and he has been featured in a variety of media outlets such as Entrepreneur magazine, Fortune magazine, The Dave Ramsey Show, and Entrepreneurs on Fire podcast to name a few.

Hillis is saved by grace and passionate about helping people break down barriers and coaching them to reach their God-given potential.

Group Photo Southwestern Family of Companies