CEO of The Southwestern Family of Companies, Co-founder of Southwestern Consulting, Head of Southwestern Coaching
Meet Dustin Hillis
As Chief Executive Officer, Dustin Hillis is leading the vision and strategy to make Southwestern Family of Companies the most impactful privately-owned company worldwide. In the first 2 years of being CEO we have improved our cash position by over $19mm compared to last year. We have improved from a loss of -$844,000 in 2017 to a profit of over $6,605,000 in 2019.
In addition to being CEO of Southwestern Family of Companies, Hillis is a Co-Founder of Southwestern Consulting, a sales and leadership coaching, keynote speaking and personal empowerment firm that helps clients around the world drive sales performance through the use of time-tested principles and proven methodologies.
He remains the President of Southwestern Coaching. With more than 100 fully dedicated Southwestern Consulting Certified Coaches operating in seven countries, the business has helped over 15,000 clients grow their incomes by more than 25 percent on average. In its first 10 years the coaching business produced over $100mm in revenue, and grew at 60 percent per year for the last 8 years before Hillis took on the role of CEO of Southwestern Family of Companies.
As a junior at the University of Tennessee, Hillis broke the more than 160-year-old, all-time sales record for Southwestern Advantage, making a profit of more than $100,000 in 14 weeks. That sales record still stands today. With a degree in psychology and experience knocking on thousands of doors, Hillis is an expert in buying, selling, management behavior and how to adapt to the way people want to be communicated with.
Hillis is the co-author of Navigate 2.0: Selling the Way People Like to Buy, and the co-creator of the sales training curriculum Top Producer’s Edge, Manager’s Edge and Executive Edge. His latest book Redefining Possible (co-authored with Ron Alford) is set to released soon.
Dustin Hillis has traveled the world to deliver keynote speeches in multiple countries including Singapore, Scotland, London, Estonia, Latvia, Lithuania, Peru, Columbia, Canada, and all across the United States. He is a regular guest teacher covering the Cycle of the Sale for business students at Vanderbilt University.
In 2019, Hillis was named to Nashville Business Journal’s 40 Under 40 list. He’s a frequent guest on podcasts and has been featured in a variety of media outlets such as Entrepreneur magazine, Fortune magazine, The Dave Ramsey Show, and Entrepreneurs on Fire podcast to name a few. Hillis is saved by grace and passionate about helping people break down barriers and coaching them to reach their God-given potential.